on December 19 news, in is for the purpose of highlighting it enhances unceasingly in the American market in the influence noticeable activity, the global leading expense electron company LG electron (LG Electronics) in own activity which (Times Square) held in New York time square announced its in 2004 in yesterday the American brand strategy. Except explained how in 2004 this company will promote its brand, the LG administrative personnels also with emphasis to explain in its each important product domain's a series of exciting numerical code product innovation, for example in the world which promotes in the US the biggest 76 inch plasma television. This company's important product domain including digital monitor, digital application product as well as handset. the 17th activity reaches 10,000,000 US dollar New York new billboards along with the LG value to lighten achieves the highest tide. This billboard is an interactive light emitter diode (LED) screen, also this screen is the time square is brightest, when most Datong is the technical most advanced billboard, its size for height 50 feet, width 84 feet. The LG advertisement symbol is the completely automatic, and has the wire to be connected with it is advantageous for the immediate exchange. This sign is LG develops for the enterprise development in US's work center of gravity highly visible symbol. This billboard will also demonstrate that some “the life piece” the picture, these pictures involve the LG product as well as the consumer carry on the interaction through the LG product to use the LG product with New York people the scene. These innovation part for this company new brand activity subject “LG:Life' s Good” provides the support. in 2004, will take its first American nationwide brand outreach activities a part, the LG electron will contribute more than 100,000,000 US dollars to promote its brand positively. This entire US brand outreach activities will promote in the first quarter in 2004. This kind of activity and the billboard will be this company the numerous exciting marketing which carried out in 2004 and initiate the brand plan a part. These plans are for the purpose of enhancing it in the development “the intelligence luxury goods”, the advanced digital monitor, using the product and the telephone product domain the leading positions which forms. LG Electronics USA, Inc. President concurrently chief executive T.J. Lee indicated: “`Life' a s Good'zhei subject manifested LG to develop these to be able to improve us to live, the work as well as the interactive way vanguard technology contribution. From the new billboard to the high specification's activity, arrives at on the noticeable new printing advertisement and television's activity again, we the LG localization are a luxurious brand. Most importantly, our product can provide the thing which this kind of brand pledged.” LG the activity which conducts in the time square with its numerical code video display unit and the media domain's brand in the US promotes the synchronization. Although already was the global plasma, liquid crystal display (LCD) and the digital television top enterprise, but LG arranges to promote these products exciting as the global biggest numerical code produce market US. In order to prove that its technical leading position, LG has demonstrated its 76 inch plasma television for the first time yesterday in the US. Lee indicated: “from studied and develops to the production, LG already has carried on the significant investment in the numerical code video display unit and the media domain. In order to achieve we become electronic, the information and correspondence domain whole world of a goal three big enterprises, we must obtain the success in the American market. We devote in set up the LG brand in the US, this should regard as is to the American numerical code video display unit market is the global most important this product market one kind of understanding, specially in jinhou ji nian, because the consumer more and more will change numerical code Gao Qing and the plane television, this market's importance will appear day by day.” in 2004 the LG electron initiated the brand other plans also to include supports 2004 year Saint Dines film festival (Sundance Film Festival). At this film festival, including will use in watching movie's newest PDP (plasma) and the LCD television's this company product will carry on the demonstration prominently in the noticeable place. LG Mobile Phones will become this 10 day-long grand meeting to serve the supplier wireless. LG Mobile Phones also announced recently after brand-new “LG Action Sports Championships” a item for the time 5 years, the value has reached several million US dollars transactions and the marketing activity. “LG Action Sports Championships” is the slide, the free style bicycle cross-country race, the free style motocross and the single track roller ice skating aspect end of quarter competition. Specially more importantly, this company has promoted in the history famous Wiltern Theater. Wiltern Theater is one of Southern California most beautiful art theaters. By had exclusive selling rights this theater which by the LG electron restored by again the naming was already Wiltern LG Theater, and used this company most exciting numerical code to demonstrate the new technology. Lee pointed out: “LG and the product conception is the gathering, possesses take LG as the brand product is creating one kind to have the connection life style - - help together to guarantee: By the technology, the life can become truly very happy. In time square grand activity prominent demonstration many products in the plan will conduct in the next month in Las Vegas the expense electron exhibition (Consumer Electronics Show) on displays, will simultaneously display with these products will also have the LG electron each Business agency's other new exciting innovation product. (end)